Monthly Archives: February 2006

My Forrest Gump Childhood

Posted on February 24, 2006 by Terry Taylor

Several years ago, I was pretty torked when Forrest Gump came out. OK, I am not quite as slow of a yapper as ol’ Forrest, but I am from Alabama and I share a heck of a lot of that … Continue reading →

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Your Best Defense May Be Your Last Ad Or, How To Brand Your Way Out Of A Crisis

Posted on February 22, 2006 by Terry Taylor

Bad things happen to good companies. Remember the Tylenol scare years ago? Good things happen to bad companies. Remember Enron’s success? Bad things happen to bad companies. Enron again. And good things happen to good companies. Apple, Starbucks, Nike, Washington … Continue reading →

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The Phone Call

Posted on February 17, 2006 by Terry Taylor

This happened about a year ago. True story.  We’re driving down a curvy mountain road, headed to a new business meeting in southwest Virginia. We’re talking about this and that and the client’s business when my cell phone rings. It’s … Continue reading →

Posted in Coworkers, Personal Stories, Rudy | Tagged , , | 1 Comment

RETAIL: Customer as CEO

Posted on February 16, 2006 by Terry Taylor

If you are the CEO of a major retail corporation with locations all over America, meet your new boss, err, make that bosses. Born between 1961 and 1995 and 132 million strong, there’s a new manager in the store. GenX … Continue reading →

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What is your truth?

Posted on February 15, 2006 by Terry Taylor

Go to Amazon.com, go to BarnesAndNoble.com. How many books about marketing and branding and management and sales are there? A thousand? Five thousand? So what is a manager to do? It’s simple. And it’s hard.

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Alligator Attacks and Other Everyday Occurrences

Posted on February 8, 2006 by Terry Taylor

Have you ever had a family member attacked by an alligator? How about a large deer or a giant catfish? Well, I have. Growing up in South Alabama allowed me to see and be a part of many different activities … Continue reading →

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Super Bowl Observations

Posted on February 6, 2006 by Terry Taylor

A really quick look at yesterdays Super Bowl game.

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Branding and you.

Posted on February 1, 2006 by Terry Taylor

What’s the difference between sales and marketing and branding and advertising? We hear this question a lot. And this is what we say: There is none. Say what?

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