Super Bowl Observations

A really quick look at yesterdays Super Bowl game.

The Game

  • Good to see all of the past Super Bowl MVP’s in one place.
  • After the National Anthem, I doubt Aaron Neville will ever share a
    stage with Aretha Franklin again.
  • Could the 7-foot-tall tight end for Seattle drop any more perfect passes?
  • Could Hines Ward make any more amazing shoelace catches?
  • Could the refs have all been from Pittsburgh?
  • I’ll trade you a Lofa Tatupu and a Chris Kemoeatu for a Niko Koutouvides, a Isaiah Kacywenski, a Itula Mili, a Chidi Iwuoma, a Chukky Okobi, a Kimo von Oelhoffen and a Troy Polamalu. Remember names like Bart Starr?
  • I like the 1950s Cadillac-ish game graphics.
  • So what exactly were the Seahawks thinking right before the half when they needed a score and somehow found a way not to?

Halftime

  • Wow, did they put that stage up and take it down fast or what?
  • Remember Live Aid and Farm Aid? Welcome to MedicAid.
  • Look at Keith Richards. Now look at Abe Lincoln on a penny. Uh huh.
  • Should 65-year-old men wear pants that tight?
  • The Stones still sound great. And my kids still hate them. “Scary. Looks like Grandpa in tights and skin flapping under his arm.”
  • Somewhere, Grace Slick is smiling.
  • Isn’t it odd that Mick still has more moves than Fergie in the Black Eyed Peas in the “My Humps” video. Impressive.
  • Like going to a cool Stones concert and a football game interrupted it.

Commercials

I have always hated it when somebody who doesn’t have a spot on the biggest commercial showcase of the year critiques spots on the Super Bowl. So with self-hatred, here goes: (click here to see the commercials) Were the second-half commercials better than the first-half spots, or was it just me? In order of appearance during game:

  • Disney: Players all practicing “I’m going to Disney World.” Old idea but still nicely executed.
  • The NFL’s “Oh, the Places You’ll Go” with Harrison Ford. I’m not sure kids liked it or were scared of him. I know I was cared of him.
  • Bud Light: “Hiding Buds around the office” was funny. I’ll try that.
  • The freaky Burger King “Showgirl/Produce” spot: I will never say “hold the tomato” in the same way again.
  • Sierra Mist soft drink “Airport Security” spot was simple and funny. Or simply funny. You pick.
  • Bud Light: “Revolving Magic Wall” was hilarious.
  • “Cavemen” for FedEx: Cavemen are pretty popular these days, aren’t they?
  • Bud Light “Grizzly”: I think Tom Darbyshire and I did that spot with director Wayne Gibson for Roy’s years ago.
  • Diet Pepsi “Can As Star”: Celebrities are so much better when you have a good idea. I was looking for it. Did I miss it? Pepsi has done better Super Bowl spots. A lot better.
  • Leonard Nimoy for Aleve? Live long and prosper…without stiff fingers?
  • Bud Light “Fixing the Roof”: I liked this one too. Even my wife laughed. Husbands falling through the roof always makes her laugh.
  • Budweiser “Clydesdales Streaking Goat”: Maybe it’s because I’m from Alabama, but there’s just something funny about a shaved goat.
  • Mobile ESPN “Sports All Over Town”: Nice idea.
  • “All the “Monkeys in Office” spots for CareerBuilder.com are funny. Nice campaign. Adding jackasses is even better.
  • The new Escalade is cooler than Cadillac’s “Fashion show” spot.
  • Kermit for Ford’s hybrid: At least I remember Green. And that ain’t bad.
  • The Dove Self Esteem Fund: Hmmm, do they have this for ad people?
  • Michelob Amber’s “Football Smackdown Tackle”: I saw “Wedding Crashers” and this still made me laugh.
  • Okay…GoDaddy.com:. Sultry woman bursting out of her shirt. I went to the site of course. Say whu?
  • Gillette Fusion: Yeah, I need five blades and I want them to vibrate. This is a razor right?
  • During an announcer break, the dude says, “Diet Pepsi. It’s brown and bubbly.” Not sure that is what I want to think about when drinking a soft drink.
  • Sprint “Locker Room” guy hits his friend with his cell phone: I liked it. It’s the age-old rule of comedy: It’s not funny until somebody gets hurt. Come on, who hasn’t wanted to slam somebody upside the head with their cell phone? Admit it.
  • Desperate Housewives promo with Shaq, Hugh Heffner, Sugar Ray Leonard: That’s comedy.
  • Addicted to “Lost” (cut to “Addicted to Love”) Nice editing, nice music, nice phrase replace, nice to see Robert Palmer alive again.
  • Ameriquest spots were funny, although a bit like the Nationwide spots (life comes at you fast). Particularly the woman on the redeye flight who falls during some turbulence and straddles the man and the lights come on…that was hilarious.
  • PEBL T-Mobile: Cell phone as a smooth rock underwater. Nice idea. Especially for all of us who have dropped our cells in the toilet. I need that phone.
  • Budweiser’s Clydesdales with the pony pulling the wagons and the big horses pushing to help him: It was “cute” to use my wife’s phrasing. It’s like the Clydesdales meet “The Notebook” and nobody dies in the end.
  • Hummer H3 spot where the giant monster and the giant robot get together and have a baby…a Hummer: A pregnant monster? Funny. Nice idea.
  • Budweiser’s flashcards in the stands: Carlton Draught did that idea better with “Big Ad.”
  • Nationwide’s Fabio fake shampoo commercial was pretty funny. Anything with Fabio is a spoof. Like MC Hammer.
  • Toyota Tacoma Truck, tumbling in the surf. Nice idea. Unless it happens to you.
  • Degree: Stuntman crashes through city and finally gets to work. No sweat. Good stuff for this category.
  • Emerald Nuts: Just freakin’ weird.
  • Mastercard…MacGyver: Funny continuation of a classic campaign.
  • The Pro Bowl spot with guy hugging pizza man because the Pro Bowl is the last game of the season. Pretty funny.

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
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