After-Bowl Ads Get More Attention Than Super Bowl

After two mechanics did the lip-shimmy up the chocolate shaft of a Snickers bar while working on a car and ended the ordeal with a kiss during the Super Bowl commercial snoozathon, a particular group got offended and started complaining, and Mars apologized and yanked the spot “forever.”

At the same time, another group was offended by the depressed and suicidal robot in the GM spot, and they, too, starting itching and moaning and wanting that commercial pulled. In a rare moment of testicular fortitude, GM continues to stand behind their work (wish they’d done that with the 1980 Buick Regal I bought years ago). In a third-time’s-the-charm moment, a restaurant trade group is insulted by the “Life Comes At You Fast” spot with Kevin Federline, Britney Spears’ ex, where the wannabe rapper’s singing career tanks and he ends up working the drive-thru in a fast food joint. Tell me again that advertising doesn’t imitate life. If the group wants to really be insulted, they should get his new CD.

Also, a Mr. Turkeyneck in Cleveland wants an apology from FedEx. So what’s next? A few other ad scandals are brewing as well.

The Rock, Paper, Scissors Society is torked about the violence in the Bud Light spot of the same name. Several newspapers reports injuries from this activity. An investigation has ensued.

A group of beer industry observers (seven guys in a bar in Baltimore) says violence is a theme in several recent beer commercials. One was quoted in Guzzler Weekly, “I love the new ‘gimme a beer before I beat you like a cheap rug’ direction.” Then he proceeded to beat the other six guys like a cheap rug.

NASA wants FedEx to stop running the Moon Office spot, saying it didn’t represent astronaut reality. And we all know what that means.

A group of office managers in Orlando wants the Careerbuilder campaign banished because they say it too closely “misrepresents actual American corporate environments and, if college students see this, they will never want a job.” Truth hurts, I guess.

A representative for 498,521 men with erectile dysfunction say they may file a class action lawsuit against Sprint for the Connectile Dysfuction commercial if they can “get up” the necessary funds to hire a lawyer.

My grandmother wants an apology from Prince for wearing that thing on his head during halftime. She said it reminded her of her mother.

The International Gorilla Zoological 3458 Union is offended by the Gorilla spot for Bud Light. It released a statement reading, “That commercial made all gorillas look stupid. Remember where you people came from?” The Caveman Union (in negotiations with Geico) is working with the gorillas to reach a settlement.

Auctioneers For A Better Ontario wants the Bud Light Auctioneer wedding pulled or “we will beat them like a cheap rug.”

Everyone who speaks a foreign language wants an apology for the Bud Light language class spot. Bud seems to have offended every group able to hire a lawyer.

Oddly, not one group complained about the Godaddy.com commercial, and Ricardo Montalban was actually happy about the lions imitating him in the Taco Bell spot.

Rex Grossman said he wants a apology from the Colts defense for “beating me like a cheap rug.”

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
This entry was posted in Advertising, Sports, Super Bowl and tagged , , , . Bookmark the permalink.

Comments are closed.