Adjusting Your Jones

Some people love water. They drink it 24-7. I have always looked at water as something you bath in, swim through, boat over, fish in or make iced tea with. I am not a big fan of drinking water even though it makes up 98% of my body. Juice is good. Cokes are amazing (especially Vanilla Cokes). I used to drink about 10 a day. I am pretty sure I was personally keeping a bottling plant in operation somewhere near Richmond. Now I am under new management and I find myself drinking nothing but juice; still not fond of water. 

Same with Pop Tarts.

My affinity for Pop Tarts was legend coast to coast. I ate at least three or four a day, for decades. Kellogg’s stock will suffer, no doubt, because of my recent turn to a Pop Tart-less diet. There are people who can’t remember my name but they know I ate a lot of Pop Tarts. 

I would love to eat a Pop Tart right now. But I won’t.

Don’t even get me thinking about salt. For years, if you got between me and a salt-shaker during a meal, you eyes would be burning because I’d go through anything and anyone to pour it on. Salt would fly. I salted everything, salt pork, fruit, even ice cream (only once). You remember how Keith Richards talked about heroin? That was salt for me.

I don’t attend meetings, but I could. “My name is Terry and I’m a salt-o-holic. I have been salt free for almost a month.”

I don’t care what anyone says, you never really stop your addiction to salt. You just have to stop eating it. It is hard to do. I crave it like an opiate. Cigarettes are notoriously hard to quit and drugs and alcohol have the Betty Ford Clinic, but salt-o-holics are all alone with our granular jones. I can taste salt by just typing the word.  I have to stop typing now.

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
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