Sodium Nation

Have you tried reducing your salt intake? Try it. Go to the grocery store and read the ingredients chart on the back of anything you may find remotely edible. It’s filled with sodium. Ever tried sodium-free ketchup? Give it a shot. It tastes like a mouth full of pennies. Tried salt-free peanut butter? It sucks like a Dyson on the heels of a hairy dog.

To be fair, there are a few items available with no sodium: shoelaces, flannel shirts, remote controls. And none of those taste any worse than salt-free ketchup. I chewed my share of Bic pens in college and they tasted steak compared no-sodium food.

Going sodium-less is clearly is a matter of discipline and acquired taste. If you can conjure the discipline and acquire a taste for paper towels or duct tape, you may have found a regimen that rivals the sodium-free diet.

For me, the answer is potassium. Tastes almost like salt and can make a damned amazing duct tape souffle.

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
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