Digital Hound

Rudy, our Jack Russell, has been the subject of many of my stories. Not that millions of people are reading these blogs, but he has become s bit of a celebrity amongst the dogs in our neighborhood. They hang around the front yard waiting to get a glimpse of him. Even cats have begun to stalk him. That’s pretty sad for a cat.

Now Rudy can hardly go into the backyard and eat rabbit poo without inquiring canine minds wanting to know. He can’t even travel to the Deep South without dogs down there standing in the yard and watching his every move. How these dogs and cats have come to admire Rudy was a mystery to me – until I clicked on the history on my browser.

Several years ago, I wrote in these pages about him calling me on my cell. He’s become a social media hound since then. Rudy set up a LinkedIn page where he has a resume and brags about his triumphs and has garnered almost a hundred recommendations. He has a Facebook fan page with 12,908 fans. He Twitters his adventures. So far: 34,652 followers. He’s doing Posterous and Ning and Delicious and Flickr. It is the strangest thing. I didn’t even know he could type. Not only can he type, he texts and has jacked up a ridiculous bill.

This is what he has been doing in my office while we were asleep. He has been building his social network. Guy Kawasaki and Steve Rubel may be giving him advice for all I know.

When animals get loose on the Internet, it will be – well, actually, it will probably be a better place.

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
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