Blogs are usually short, pithy, quickly-read, Seth Godin-ish snippets of 400 words or less. If the blog goes longer than that, experts advise you to break up your verbiage with subheads or lists. The things I mostly write here would often be considered short stories instead of blogs. And while most of these stories are longer than proper blogs, there is a sneaky component to my stories. I’ll use the last one as an example. It was titled Police Scanners, Y’all. In examining this blog, I managed to include several words that improve search engine optimization significantly.
Using Google’s Keyword Tool, lets see how a few of those words score in Google searches (as you will notice, what follows is a list, which is highly recommended by pros):
Southern: 16.6 million Google searches in October.
South: 55.6 million Google searches in October.
Police: 24.9 million Google searches in October.
Woman: 24.9 million Google searches in October.
Football: 83.1 million Google searches in October.
Men: 68 million Google searches in October.
Drunk: 13.6 million Google searches in October.
Dog: 55.6 million Google searches in October.
Even camouflaged got 1.5 million searches.
Of course, I used a lot of other words and each one improves your SEO (which is why it pays to use words when you write). But even if you just add up the searches for the words above, you get over half a billion Google searches (for just 9 little words). Damn. By the way, ‘damn’ has no SEO, so cursing gets you no Google points.
Since I used 425 words in that blog, it is getting close to Seth Godin territory. Just using the word ‘October’ that many times racked up my searches several million more. If I had tossed in vampire, Taylor Swift, Michael Jackson, Britney Spears, food, government and balls, I could have picked up another quarter million searches. So the blog you are now reading is going to rock the SEO counter big time. Seth and I may be hanging at the airport Hilton before it is all over.
Probably not. Seth Godin’s name snared 40,500 Google searches in October. My name only snared 14,800. But I think that was Terry Taylor the professional wrestler. Perhaps I need to connect my name with a few better words, like ‘cash.’ That would grab me almost 14 million searches. Terry Cash Taylor. I like the sound of that. Especially the middle part.
Tags: Branding, Humor, Internet, South, Technology