Go to ESPN or Sports Illustrated and check out the college bowl games this year. There are 33 of them. We all know the Rose, Orange and Sugar Bowls. We know about the BCS Championship game. I’ll get excited about the Cotton, Gator and Fiesta Bowl. But did you know there is a Little Caesars Pizza Bowl? Probably trying to out-deliver the PapaJohns.com Bowl. How about the EagleBank Bowl? Heard of EagleBank? How about the GMAC Bowl? The Bell Helicopter Armed Forces Bowl (of which only one team is an armed force – Air Force)? I understand the Chick-fil-A Bowl. I love their lemonade. And those cows are in every commercial during the season.
I didn’t know a 6-5 team could go to a bowl. It’s true. I think there may be a 2-10 team in one of the bowls. I’d check the bowl list but it wears me out and I am pacing myself. I have carpel tunnel syndrome from the remote.
Of course, everyone has their own bowl now – the the traditional bowls. Allstate sponsors the Sugar Bowl and AT&T sponsors the Cotton Bowl, etc. Then you have the R&L Carriers New Orleans Bowl, the Konica Minolta Gator Bowl, the Advocare V100 Independence Bowl, the Meineke Car Care Bowl, the Gaylord’s Hotels Music City Bowl and the S.D. County Credit Union Poinsettia Bowl. It goes on and on. Hell, the trophy for some of these must be huge just to engrave the name on it).
I watched the New Mexico Bowl the other day. Pretty good. I have never seen Wyoming. Brown and Yellow. Interesting school colors. And the winner got a massive clay pot adhered to a chunk of wood. That will stand out in the old trophy case.
The Beef O’Brady’s St. Petersburg Bowl was not bad either because I was snowed in and had nothing else to do – and I’ll watch football between Rufus High School and St. Claude’s Episcopal Prep if Iron Chef is not on the tube.
It makes me wonder, why stop at just 33 bowls? Why not just keep adding them and sticking on sponsors names like NASCAR? I could see the STP/Crest/PBR/Preperation H, Dell/Skechers/Bobby Flay’s Throwdown/Go Daddy Bowl. And just keep going until every college team is playing in a bowl: the Red Man Chew Bowl, the Trojan Condom Bowl, the Tidy Bowl, the Sinex Runny Nose Bowl, The Victoria’s Secret Bowl.
Research shows people love college football and we will watch them all, no matter what. Especially the last one up there.
Tags: Branding, Entertainment, Football, Holidays, Sports, Television
This entry was posted by Terry Taylor on Tuesday, December 22nd, 2009 at 6:00 am and is filed under
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