The Last, Hic, Ten Years.

The 2000’s sucked, unless you were a bartender. A recent article in the New York Times about the last decade not only mentioned it as the worst decade ever, but followed that pronouncement with ruminations about how it was the best decade ever for cocktails. It should be no surprise that the worst decade would be the best decade for drinking.

The story went own to reminisce about the fresh ingredients and chef-type bartenders and artesian concoctions made with care and from hard to master mixtures. But not everyone could afford $22 glasses filled with handmade alcoholic niceties in the downfall of the economy. Some had to muddle through with six packs of PBR bought on sale at Costco.

I’m not arguing with the evidence of a crummy 10-year meltdown, but how much could the decade suck if you had the dough to lubricate your conversation with a drink that cost two ten-spots? What did you chase it with, a $12 craft beer?

So what will the next decade bring?

I guess that’s up to you. Your tab is still open, by the way.

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
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