Civets Coffee

Perhaps you’ve read about the Southeast Asian Civets’ droppings coffee. Very rare poo, indeed – literally. A cat-like Civet eats the coffee beans, digests them, craps them out and people gather the caffeinated civet turd mixture and sell it for $227 a pound. And people drink it.

It’s a rare thing. Of course it should be. Drinking something that fell out of a cat’s butt would be rare beyond ever happening at my house. When something has passes through an animal’s digestive tract it needs to be called fertilize, not caffe latte.

Why just the civet’s droppings? Why not a Doberman’s droppings? Load that bad boy up on some green coffee beans and wait for the cash to start dropping. How different can a civet’s colon be than a Golden Reteriver? Or a Bobcat? Hell, I could quit my job if I could convince Rudy to scarf down a pound of so a day of beanery. I would be happy to follow him around with a plastic glove for $227 a pound.

Even better, I have a cousin who weighs about 400 pounds. This guy could easily put down ten pounds of beans a day, no prob. He would be a one-man gourmet coffee crap factory. Just set up ESPN on a nice screen, a recliner and bring on the beans. He’d take care of the manufacturing process while you wait. It’s a win win.

People all over the world are beginning to buy civets and do this full time. When you go to a nice restaurant and say, “This coffee tastes like crap,” there’s probably a good reason for it.

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
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