A few days ago, I was castigated by someone for writing about things that have nothing to do with branding in this space – as if there is not enough on our site about branding. I responded by saying thank you. It did not end there.
They responded and said, “So write something about it, then!”
Here you go: Branding is good. Do more of it. And call us, because we are really good at it, unless, of course, we are writing about something else.
About Terry Taylor
Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
And EVERYTHING we do is branding even when it’s not classified as branding or the original objective isn’t branding. If anyone taught me that, it’s Big River. Everything you do is building your brand….or not.