3Damned Awesome

The new high-end LED/LCD, 3D HDTV’s are ruining my old school eyes, but not in a painful way. It is delightfully devious retina ruination, an eye-opening bite of the tree of the knowledge of good and evil, like in Genesis. Instead of a snake, however, you are tempted by a remote – four of them, actually. A machine like the Samsung 55-incher is a peek behind the wizard’s curtain, a look up a tragically famous celebrity’s dress. I was blind, but now I see, and what I’m seeing has caused me to question everything I knew about visual entertainment.

When a movie like Public Enemies pours across the screen in such clarity that your nose bleeds from the sharpness, you know you have stepped into the next La-Z-Boy existence, a reality where the old concepts of film and grain and light are altered forever.

Coppola’s re-mastered Godfather films on Blu-ray take on a clarity, lushness and thickness last seen by Gordon Willis (Coppola’s DP) in a dark screening room as he squeezed the film fresh out of the canister. It looks like a completely different movie.

Wrap 7 Klipsch theater speakers tied to a 3-D Onkyo 7.2 channel network receiver around your head and that anger you felt earlier in the day at the office melts into a little puddle under your chair. I am sitting here now, barely able to type these words, as the Corleone Family does their dirty business in the most beautiful images I have ever seen, and I have seen this movie at least a hundred times. Toto, we are definitely not in Kansas anymore. I have no idea where the hell we are, but I like it.

If you’re calculating what such a system will cost, just think about college football in 3-D. Just let that settle in for a few seconds before reading the next sentence. Think about Drew Brees throwing a tight spiral right through your living room, knocking over your beer and peanuts. There is Kobe draining a 3 in 3D from the top of the arc. Unspeakable imagery flows into my face from the screen and unexplainable sounds sneak into my ears from the speakers. It gets better – three years, no interest.  A few clicks on my Droid calculator assures me the whole set up costs less than eating fast food for lunch every day. So you get a great TV and feel better while watching it.

There is one drawback: the 3D glasses.

They work like a jacked-up border collie on a sheep farm, but I wear regular glasses all the time, so the idea of wearing two pairs of glasses is not exactly appealing, especially since the glasses I wear every day already help me to see life in 3D. With the digital glasses, I feel like LeVar Burton’s character, Geordi La Forge, on Star Trek: The Next Generation. Perhaps they will eventually have a 3D helmet where the entire visual/sound experience happens right around our heads.

I can see it now. We are all sitting around with our heads encased in brain cancer-causing 3D entertainment. I can’t wait.

About Terry Taylor

Terry Taylor has worked at nearly every major agency in the industry, including Chiat/Day, DMB&B, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold. Besides national awards in Communication Arts, D&AD, Clios and Addies, his portfolio boasts the likes of Nissan, Pepsi, SAP, Budweiser, Twix, Virginia Lottery, Barbados and Burger King. Perhaps you’ve seen his work on the Super Bowl, or his recent novel on Twitter, or his picture in the post office. Okay, that’s not him.
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