Category Archives: Advertising

Social Media: Conversation or Sales?

Posted on March 28, 2012 by Terry Taylor

At their core, advertising, branding, marketing and several other professions are built to do one thing: sell. Facebook may have connected nearly a billion people, but if it has a value, that value is intrinsically based on the ability to … Continue reading →

Posted in Advertising, Branding, In The News, Social Media | 2 Comments

The Old Man And The Big C

Posted on February 10, 2012 by Terry Taylor

I have a strange job. I roam around businesses and look for ways to solve problems. In that roaming, now and then, I meet some interesting people. I met one last week at a pharmacy. I was looking around the … Continue reading →

Posted in Advertising, Humor | Leave a comment

How I Came To Big River And Other Lies

Posted on September 9, 2011 by Terry Taylor

The story has many versions. One of them has me showing up at Big River ten years ago with hair down to my ass, driving a red convertible with a six-pack and two strippers. That’s not true, no matter how … Continue reading →

Posted in Advertising, Coworkers, Personal Stories, Richmond, Travel, Virginia | Leave a comment

Lessons From Create Tech

Posted on May 24, 2011 by Terry Taylor

Recently, Geoff Stone and I attended the AAAA’s Create Tech conference in NYC to hear from several of the digital and emerging technology leaders in branding. Of course that means people like Scott Prindle and Brian Skahan from CP&B, Trevor … Continue reading →

Posted in Advertising, Branding, Internet, Social Media, Technology | Leave a comment

Branding Your Child

Posted on April 13, 2011 by Terry Taylor

I was just flipping channels and I came across a show about pregnant women preparing to have their babies. I normally don’t watch such fare, but in this case I broke my own rule. What came next made me want … Continue reading →

Posted in Advertising, Branding, Entertainment, Television | 1 Comment

Cowboys, Cows and Creative Directors

Posted on March 9, 2011 by Terry Taylor

Yesterday, as part of a school assignment, a very bright high school student asked me, “What does a creative director really do?” Several pat answers went through my head. If you are a creative director, you have given those answers … Continue reading →

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A Week in Detroit

Posted on March 2, 2011 by Terry Taylor

Detroit has been maligned for years, some of it deserved, some of it not. I do not have to replay news stories of the auto industry’s collapse or houses going for $1 or unemployment over 30% and entire neighborhoods going … Continue reading →

Posted in Advertising, Branding, Government, In The News, Television | Leave a comment

2011: What I know About Social Media

Posted on January 7, 2011 by Terry Taylor

I don’t profess to be a social media expert, and I’m not exactly fond of rules, but here’s what I know.

Posted in Advertising, Branding, Social Media | Leave a comment

You Are A Human Ad

Posted on November 19, 2010 by Terry Taylor

Wherever you go, you are an ad for you. Your attitude is an ad for you. Your clothes, hair, your smell, even your car – especially your car – sell you and everything you are about. People buy things based … Continue reading →

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Branding Confidential (Part One)

Posted on August 25, 2010 by Terry Taylor

For the next few words, I am going to get a little Anthony Bourdain on you. That’s sort of a warning if you don’t like him, and an appetizer if you do. Branding schools are wonderful. The VCU Brand Center … Continue reading →

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