Category Archives: Advertising

How I Came To Big River And Other Lies

Posted on September 9, 2011 by Terry Taylor

The story has many versions. One of them has me showing up at Big River ten years ago with hair down to my ass, driving a red convertible with a six-pack and two strippers. That’s not true, no matter how … Continue reading →

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Lessons From Create Tech

Posted on May 24, 2011 by Terry Taylor

Recently, Geoff Stone and I attended the AAAA’s Create Tech conference in NYC to hear from several of the digital and emerging technology leaders in branding. Of course that means people like Scott Prindle and Brian Skahan from CP&B, Trevor … Continue reading →

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Branding Your Child

Posted on April 13, 2011 by Terry Taylor

I was just flipping channels and I came across a show about pregnant women preparing to have their babies. I normally don’t watch such fare, but in this case I broke my own rule. What came next made me want … Continue reading →

Posted in Advertising, Branding, Entertainment, Television | 1 Comment

Cowboys, Cows and Creative Directors

Posted on March 9, 2011 by Terry Taylor

Yesterday, as part of a school assignment, a very bright high school student asked me, “What does a creative director really do?” Several pat answers went through my head. If you are a creative director, you have given those answers … Continue reading →

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A Week in Detroit

Posted on March 2, 2011 by Terry Taylor

Detroit has been maligned for years, some of it deserved, some of it not. I do not have to replay news stories of the auto industry’s collapse or houses going for $1 or unemployment over 30% and entire neighborhoods going … Continue reading →

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2011: What I know About Social Media

Posted on January 7, 2011 by Terry Taylor

I don’t profess to be a social media expert, and I’m not exactly fond of rules, but here’s what I know. Tweet This Post

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You Are A Human Ad

Posted on November 19, 2010 by Terry Taylor

Wherever you go, you are an ad for you. Your attitude is an ad for you. Your clothes, hair, your smell, even your car – especially your car – sell you and everything you are about. People buy things based … Continue reading →

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Branding Confidential (Part One)

Posted on August 25, 2010 by Terry Taylor

For the next few words, I am going to get a little Anthony Bourdain on you. That’s sort of a warning if you don’t like him, and an appetizer if you do. Branding schools are wonderful. The VCU Brand Center … Continue reading →

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Copywriters Don’t Write Anymore

Posted on August 18, 2010 by Terry Taylor

In a digital world were words are less important than the ideas they  convey, the craft of writing is changing. Hell, it has changed, drastically.  I’m not saying that all copywriters are becoming keyboard mutes, I’m saying that snippets and … Continue reading →

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Space Shuttle, Half Off! Limited Time Only!

Posted on January 23, 2010 by Terry Taylor

One sign of a sucky economy: NASA has put the space shuttle on sale. The 1970’s era icon used to be $42 million. Now if you want to ride the rocket (or rather just sit in it in your backyard) … Continue reading →

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What Is Unusual?

Posted on January 18, 2010 by Terry Taylor

Have you seen the commercials for Chantix? It is a smoking cessation prescription medication. All of these pharmaceutical commercials have a long recitation of side effects and warnings. We have heard them for years: constipation, nausea, gas, etc. Everything on … Continue reading →

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Everyday Credibility

Posted on December 16, 2009 by Terry Taylor

I have a friend who makes furniture. He makes each piece by hand in a barn behind his house. He is not a sophisticated businessman. He has no college degree, much less an MBA. His business has not suffered in … Continue reading →

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Crystal Balls

Posted on December 2, 2009 by Terry Taylor

A recent national Yankolovich study concludes that the future will be less global and more local. It will hinge more on personal responsibility in how we treat each other and the planet (among other things). It will be built around … Continue reading →

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Business As Unusual

Posted on November 25, 2009 by Terry Taylor

I have recently been thinking about what will happen when we take the media out of social media and build more network into social networking. I am not the only one. David Armano at the Dachis Group recently gave a … Continue reading →

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Rain in Wilmington

Posted on November 20, 2009 by Terry Taylor

Recently, we had the opportunity to shoot in Wilmington, North Carolina. Michael Jordan is from Wilmington. They shoot movies and TV shows there. It is a friendly town, filled with college kids from UNC Wilmington and Cape Fear Community College. … Continue reading →

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