Category Archives: Branding

Cranking Up The Dream

Posted on November 14, 2011 by Terry Taylor

When I was a kid, I loved automobiles. I drew them and designed them and lived for that special time in the fall when the new cars came out. Back then it happened on a single day. I knew that … Continue reading →

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Lessons From Create Tech

Posted on May 24, 2011 by Terry Taylor

Recently, Geoff Stone and I attended the AAAA’s Create Tech conference in NYC to hear from several of the digital and emerging technology leaders in branding. Of course that means people like Scott Prindle and Brian Skahan from CP&B, Trevor … Continue reading →

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Branding Your Child

Posted on April 13, 2011 by Terry Taylor

I was just flipping channels and I came across a show about pregnant women preparing to have their babies. I normally don’t watch such fare, but in this case I broke my own rule. What came next made me want … Continue reading →

Posted in Advertising, Branding, Entertainment, Television | 1 Comment

VCU: Basketball As Branding

Posted on March 27, 2011 by Terry Taylor

Not that many years ago, Virginia Commonwealth University was a 3rd choice commuter school. It was the school your kid went to if they did not get into the University of Virginia or Virginia Tech. Then a man named Eugene … Continue reading →

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Fred’s Question: Is USC trying to become the Oakland Raiders? No, Dude, It’s Worse Than That.

Posted on March 22, 2011 by Terry Taylor

The Big River offices are a lot like ESPN; we have cubes filled with sports freaks and die-hard fans from all over the country. I’m talking places like Philly, Chicago, Alabama, Ohio, Tennessee and Blacksburg. You like college football? Let’s … Continue reading →

Posted in Branding, Sports | 2 Comments

A Week in Detroit

Posted on March 2, 2011 by Terry Taylor

Detroit has been maligned for years, some of it deserved, some of it not. I do not have to replay news stories of the auto industry’s collapse or houses going for $1 or unemployment over 30% and entire neighborhoods going … Continue reading →

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2011: What I know About Social Media

Posted on January 7, 2011 by Terry Taylor

I don’t profess to be a social media expert, and I’m not exactly fond of rules, but here’s what I know. Tweet This Post

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You Are A Human Ad

Posted on November 19, 2010 by Terry Taylor

Wherever you go, you are an ad for you. Your attitude is an ad for you. Your clothes, hair, your smell, even your car – especially your car – sell you and everything you are about. People buy things based … Continue reading →

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Branding Confidential (Part Two): Storytelling Versus Storylistening

Posted on November 15, 2010 by Terry Taylor

I have been a storyteller for many years. More years than I want to remember. In that time, I have learned that there is no way to be a storyteller unless you are a storylistener. And that is the finer … Continue reading →

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Your Unorganized Brain Versus Your Organized Brand

Posted on November 5, 2010 by Terry Taylor

The reason no computer has been able to replicate the human brain is, computers are built around organized logic, digital 1’s and 0’s aligned, coded and stacked into chips and circuits that follow prescribed patterns. Apply that same thinking to … Continue reading →

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Bringing Back Old-Fashioned Storytelling

Posted on October 25, 2010 by Terry Taylor

“I do not claim that I can tell a story as it ought to be told. I only claim to know how a story ought to be told.” —Mark Twain, “How to Tell a Story” (1897) Tweet This Post

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What NASCAR Could Learn From a Demolition Derby

Posted on October 22, 2010 by Terry Taylor

On a beautiful Friday night in Richmond, a NASCAR race drew a crowd so paltry the stands looked like a Detroit suburb. One entire side was completely empty; the other housed just a scattering of fans. Conversely, a mud-tracked crash … Continue reading →

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The Brand Called Earl

Posted on September 2, 2010 by Terry Taylor

Hurricane Earl is brushing along the East Coast as I write this. The Weather Channel and everyone from North Carolina to Nova Scotia is fixated on the category 3 (or 4) storm. All of the news networks are talking about … Continue reading →

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Branding Confidential (Part One)

Posted on August 25, 2010 by Terry Taylor

For the next few words, I am going to get a little Anthony Bourdain on you. That’s sort of a warning if you don’t like him, and an appetizer if you do. Branding schools are wonderful. The VCU Brand Center … Continue reading →

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Branding Or Not?

Posted on May 21, 2010 by Terry Taylor

A few days ago, I was castigated by someone for writing about things that have nothing to do with branding in this space – as if there is not enough on our site about branding. I responded by saying thank … Continue reading →

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