Category Archives: Branding

Social Media: Conversation or Sales?

Posted on March 28, 2012 by Terry Taylor

At their core, advertising, branding, marketing and several other professions are built to do one thing: sell. Facebook may have connected nearly a billion people, but if it has a value, that value is intrinsically based on the ability to … Continue reading →

Posted in Advertising, Branding, In The News, Social Media | 2 Comments

Cranking Up The Dream

Posted on November 14, 2011 by Terry Taylor

When I was a kid, I loved automobiles. I drew them and designed them and lived for that special time in the fall when the new cars came out. Back then it happened on a single day. I knew that … Continue reading →

Posted in Branding, In The News, Invention | Leave a comment

Lessons From Create Tech

Posted on May 24, 2011 by Terry Taylor

Recently, Geoff Stone and I attended the AAAA’s Create Tech conference in NYC to hear from several of the digital and emerging technology leaders in branding. Of course that means people like Scott Prindle and Brian Skahan from CP&B, Trevor … Continue reading →

Posted in Advertising, Branding, Internet, Social Media, Technology | Leave a comment

Branding Your Child

Posted on April 13, 2011 by Terry Taylor

I was just flipping channels and I came across a show about pregnant women preparing to have their babies. I normally don’t watch such fare, but in this case I broke my own rule. What came next made me want … Continue reading →

Posted in Advertising, Branding, Entertainment, Television | 1 Comment

VCU: Basketball As Branding

Posted on March 27, 2011 by Terry Taylor

Not that many years ago, Virginia Commonwealth University was a 3rd choice commuter school. It was the school your kid went to if they did not get into the University of Virginia or Virginia Tech. Then a man named Eugene … Continue reading →

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Fred’s Question: Is USC trying to become the Oakland Raiders? No, Dude, It’s Worse Than That.

Posted on March 22, 2011 by Terry Taylor

The Big River offices are a lot like ESPN; we have cubes filled with sports freaks and die-hard fans from all over the country. I’m talking places like Philly, Chicago, Alabama, Ohio, Tennessee and Blacksburg. You like college football? Let’s … Continue reading →

Posted in Branding, Sports | 2 Comments

A Week in Detroit

Posted on March 2, 2011 by Terry Taylor

Detroit has been maligned for years, some of it deserved, some of it not. I do not have to replay news stories of the auto industry’s collapse or houses going for $1 or unemployment over 30% and entire neighborhoods going … Continue reading →

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2011: What I know About Social Media

Posted on January 7, 2011 by Terry Taylor

I don’t profess to be a social media expert, and I’m not exactly fond of rules, but here’s what I know.

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You Are A Human Ad

Posted on November 19, 2010 by Terry Taylor

Wherever you go, you are an ad for you. Your attitude is an ad for you. Your clothes, hair, your smell, even your car – especially your car – sell you and everything you are about. People buy things based … Continue reading →

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Branding Confidential (Part Two): Storytelling Versus Storylistening

Posted on November 15, 2010 by Terry Taylor

I have been a storyteller for many years. More years than I want to remember. In that time, I have learned that there is no way to be a storyteller unless you are a storylistener. And that is the finer … Continue reading →

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