Category Archives: Glue

Sticky Credibility

Posted on December 11, 2009 by Terry Taylor

All credibility is sticky. If you have it and live by it, people remember it. They associate you with it. Credibility is the Super Glue of branding. Without credibility, it doesn’t matter what your message is. All of this is … Continue reading →

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Starwho’s?

Posted on January 30, 2008 by Terry Taylor

{Another Story about Glue} Just when you thought America’s infatuation with coffee was exhausted, along comes the next generation of bean purveyors with a twist. Except the twist is really pretty stupidly simple (which, if you know me, is my … Continue reading →

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Glue #10: From Police to Wrestling to Brokers

Posted on December 14, 2007 by Terry Taylor

Richmond, Virginia, police may have found a way to Glue police to criminals, a feat not easily pulled off in other cities.

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Glue #9: Spreading the Glue

Posted on December 7, 2007 by Terry Taylor

If you are even remotely familiar with Thomas L. Friedman’s book, “The World Is Flat, A Brief History of the Twenty-First Century,” you know about one of the biggest flatteners in the world: Wal-Mart.

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Glue #8: Gluemobile

Posted on November 30, 2007 by Terry Taylor

Let’s look at how Toyota Glued its management to its employees, and its brand and products and strategy and positions and future to the world’s automobile buyers.

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Glue #7: Gluedescription

Posted on November 23, 2007 by Terry Taylor

We have given many examples of Glue during this series. So let’s review. Glue holds things together because it’s sticky. Duh. Seems obvious. But too many companies try everything else before they Glue. And there is no shortage of theories … Continue reading →

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Glue #6: Glue and Customer Experience

Posted on November 16, 2007 by Terry Taylor

Let’s all stand and sing the song that will make or break your company. It’s called Customer Experience – the process formerly known as customer service, except it is about more than just service. More? Much more. Customer service almost … Continue reading →

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Glue #5: Glurus

Posted on November 9, 2007 by Terry Taylor

Apple, ever the font of Glue, has been confounding analysts and critics alike for years with Macs, G4s and iPods and iTunes and iPhones and amazing customer service and the genius Genius Bar in their retail stores. By the way, … Continue reading →

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Glue #4: Glue Tech

Posted on November 2, 2007 by Terry Taylor

Ever since digital video recorders like TiVo came out, people have been prophesying the death of commercials because people can fast forward through them to only watch the show they recorded. But reality proves otherwise.

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Glue #3: Vote For Glue

Posted on October 24, 2007 by Terry Taylor

This is the third in a series about corporate Glue. The stuff comes in so many forms that you could use it to hold every company in the world together. But few people do. Let’s look at Glue out there … Continue reading →

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