Category Archives: Branding

Your Unorganized Brain Versus Your Organized Brand

The reason no computer has been able to replicate the human brain is, computers are built around organized logic, digital 1’s and 0’s aligned, coded and stacked into chips and circuits that follow prescribed patterns. Apply that same thinking to … Continue reading

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Bringing Back Old-Fashioned Storytelling

“I do not claim that I can tell a story as it ought to be told. I only claim to know how a story ought to be told.” —Mark Twain, “How to Tell a Story” (1897)

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What NASCAR Could Learn From a Demolition Derby

On a beautiful Friday night in Richmond, a NASCAR race drew a crowd so paltry the stands looked like a Detroit suburb. One entire side was completely empty; the other housed just a scattering of fans. Conversely, a mud-tracked crash … Continue reading

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The Brand Called Earl

Hurricane Earl is brushing along the East Coast as I write this. The Weather Channel and everyone from North Carolina to Nova Scotia is fixated on the category 3 (or 4) storm. All of the news networks are talking about … Continue reading

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Branding Confidential (Part One)

For the next few words, I am going to get a little Anthony Bourdain on you. That’s sort of a warning if you don’t like him, and an appetizer if you do. Branding schools are wonderful. The VCU Brand Center … Continue reading

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Escape From Jet Blue and Reality

I’m not going to write about this Steven Slater character, the flight attendant who lost his shit last week and bolted a Jet Blue plane on the tarmac by grabbing a couple of beers and sliding down the inflatable exit. … Continue reading

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Flying Squirrels and a Couple of Nuts

Last night, we decided to go to a baseball game. Richmond lost our former Braves minor league team over a year ago. A new team moved into the Diamond, a massive, 11,000 seat, 1970’s monument to un-eclectic symmetry and concrete, … Continue reading

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Branding Or Not?

A few days ago, I was castigated by someone for writing about things that have nothing to do with branding in this space – as if there is not enough on our site about branding. I responded by saying thank … Continue reading

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Going To The Mattresses

Just now, on TV, I saw a commercial advertising beds and mattresses. There were the basic shots of the product in faux bedroom settings (as if people don’t put sheets and covers on their beds). Perhaps they just like to … Continue reading

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Space Shuttle, Half Off! Limited Time Only!

One sign of a sucky economy: NASA has put the space shuttle on sale. The 1970’s era icon used to be $42 million. Now if you want to ride the rocket (or rather just sit in it in your backyard) … Continue reading

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