Tag Archives: Advertising

Branding Confidential (Part One)

Posted on August 25, 2010 by Terry Taylor

For the next few words, I am going to get a little Anthony Bourdain on you. That’s sort of a warning if you don’t like him, and an appetizer if you do. Branding schools are wonderful. The VCU Brand Center … Continue reading →

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Copywriters Don’t Write Anymore

Posted on August 18, 2010 by Terry Taylor

In a digital world were words are less important than the ideas they  convey, the craft of writing is changing. Hell, it has changed, drastically.  I’m not saying that all copywriters are becoming keyboard mutes, I’m saying that snippets and … Continue reading →

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Space Shuttle, Half Off! Limited Time Only!

Posted on January 23, 2010 by Terry Taylor

One sign of a sucky economy: NASA has put the space shuttle on sale. The 1970’s era icon used to be $42 million. Now if you want to ride the rocket (or rather just sit in it in your backyard) … Continue reading →

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What Is Unusual?

Posted on January 18, 2010 by Terry Taylor

Have you seen the commercials for Chantix? It is a smoking cessation prescription medication. All of these pharmaceutical commercials have a long recitation of side effects and warnings. We have heard them for years: constipation, nausea, gas, etc. Everything on … Continue reading →

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Everyday Credibility

Posted on December 16, 2009 by Terry Taylor

I have a friend who makes furniture. He makes each piece by hand in a barn behind his house. He is not a sophisticated businessman. He has no college degree, much less an MBA. His business has not suffered in … Continue reading →

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Sticky Credibility

Posted on December 11, 2009 by Terry Taylor

All credibility is sticky. If you have it and live by it, people remember it. They associate you with it. Credibility is the Super Glue of branding. Without credibility, it doesn’t matter what your message is. All of this is … Continue reading →

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Crystal Balls

Posted on December 2, 2009 by Terry Taylor

A recent national Yankolovich study concludes that the future will be less global and more local. It will hinge more on personal responsibility in how we treat each other and the planet (among other things). It will be built around … Continue reading →

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Business As Unusual

Posted on November 25, 2009 by Terry Taylor

I have recently been thinking about what will happen when we take the media out of social media and build more network into social networking. I am not the only one. David Armano at the Dachis Group recently gave a … Continue reading →

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Rain in Wilmington

Posted on November 20, 2009 by Terry Taylor

Recently, we had the opportunity to shoot in Wilmington, North Carolina. Michael Jordan is from Wilmington. They shoot movies and TV shows there. It is a friendly town, filled with college kids from UNC Wilmington and Cape Fear Community College. … Continue reading →

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What does it take to build credibility for your brand?

Posted on November 18, 2009 by Terry Taylor

The Web is a churning ocean of endless information. That is hardly news. Insightful companies have posted some pretty telling numbers about what people think and what we’re doing about it. Edelman’s Trust Barometer alone is enough to make you … Continue reading →

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Your Product Is A Character

Posted on November 4, 2009 by Terry Taylor

Few companies see their product as a character in a story. All of their customers see it that way, but they don’t. They see it terms of operations and org charts and marketing plans and manufacturing and distribution and they … Continue reading →

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Once Upon A Time

Posted on September 2, 2009 by Terry Taylor

Twitter is not the salvation of your branding. There. I said it. Even though I spent a lot of time on Twitter in the last 3 months, writing a novel and a short story  Twitter will not save your business … Continue reading →

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My Dog, Your Company

Posted on February 20, 2009 by Terry Taylor

I’ve caught a bit of grief from a few people for not writing blogs about business or branding. After all, I am in business and that business is branding. So naturally, I should be waxing on about the business of … Continue reading →

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Butts

Posted on February 18, 2009 by Terry Taylor

I have one. You have one. Animals have them. While guys getting hit in the groin may still be popular, the biggest thing in advertising these days is your butt (not literally, of course). It started with the “does this … Continue reading →

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The Crowd

Posted on February 6, 2009 by Terry Taylor

An old friend of mine, Peter Kaufman, recently invited me to a function where it was my job to be a panelist, talking to a fairly large group (who paid to get in – more for the drinks than the … Continue reading →

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