Tag Archives: Advertising

Your Story

Posted on January 30, 2009 by Terry Taylor

Everyone has a story. Books and movies and songs have stories. Every company and brand has a story. Schools and universities have stories. Governments have stories. My dog has a story. Stories are more important than you might think. In … Continue reading →

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In Us We Trust

Posted on December 5, 2008 by Terry Taylor

    In Rob Walker’s book “Buying In,” along with espousing his thoughts on ‘murketing’ (look it up) he talks about how trust in authority is suffering even more than usual. A cursory Google dig will build a nice little … Continue reading →

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R.I.P. SUV

Posted on October 31, 2008 by Terry Taylor

GM was the house that SUVs built – until this year. Recently GM’s management scraped the future of their core SUV program by killing the CXX (the next SUV phase for Suburbans, Escalades and Yukons) and are headed in a … Continue reading →

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The Freon Breeze

Posted on September 24, 2008 by Terry Taylor

On a recent work-related trip into the August swamps and green, late summer rivers near the Gulf Coast, I had the opportunity to understand the full implications of air conditioning in the South. Outside, it was so boiling that you … Continue reading →

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Gimme Culture

Posted on August 29, 2008 by Terry Taylor

While shooting a few weeks ago around lovely Gwynn’s Island (home of Scott Witthaus and his lovely wife, Pam), I happened to mention a gimme cap. He turned and looked at me quizzically and asked, “What is a gimme cap.” … Continue reading →

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“The Point”

Posted on August 13, 2008 by Terry Taylor

This summer, Dee, Angela, Charles, Paul, and I were on a shoot. It was sort of a documentary. We do a lot of brand documentaries, if you can call them such a thing. This particular concept involved little kids. They … Continue reading →

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Innovation

Posted on April 25, 2008 by Terry Taylor

Since I have spent about 16 hours a day lately looking for innovation across America (shooting mini documentaries), I thought I would sit down and write a few ideas I have on the complicated subject. First, it’s really not complicated, … Continue reading →

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You Think Brett Favre Has Seen It All?

Posted on April 9, 2008 by Terry Taylor

We tend to attach logos to the ends of our accomplishments in branding. I’d like to look at the last 29 years, however, as experiences (plural) rather than experience (singular). There is a big difference. Tweet This Post

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Proof in the Pudding

Posted on February 29, 2008 by Terry Taylor

You get a call on your free Internet phone service. RING “Hello.” “Hey, it’s me.” Tweet This Post

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“Sausages! Sausages! Saaaaausages! Sausage! Sau-sage!”

Posted on February 1, 2008 by Terry Taylor

I have said this for 20 years (if you have worked with me, you know it already): Every commercial should have a dog, preferably a talking dog. Bud Light knows this truth of advertising. Few branders have put as many … Continue reading →

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“Did I Do That?”

Posted on December 12, 2007 by Terry Taylor

I remember when the annual office holiday party was a bit like the aptly-named bar in that grisly-yet wonderfully-bad movie “From dusk til Dawn” – an endless night in a funky, dark room filled with drunks, debaucheries and more than … Continue reading →

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Glue #4: Glue Tech

Posted on November 2, 2007 by Terry Taylor

Ever since digital video recorders like TiVo came out, people have been prophesying the death of commercials because people can fast forward through them to only watch the show they recorded. But reality proves otherwise. Tweet This Post

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All Commercials Must Look Like a Target Commercial. It’s the Law.

Posted on October 12, 2007 by Terry Taylor

Somewhere, someone gave the order. The edict has come down, in case you were absent for the meeting. The Ad gods have spoken. Every retail commercial on TV must look exactly like a Target commercial. You know the ones; they … Continue reading →

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How Starbucks Saved My Life (and made the advertising profession look like a shallow pool of miscreants)

Posted on October 5, 2007 by Terry Taylor

I have always been leery of guys with three names. Presidents and serial killers come to mind. Into my doubting field of vision has wandered one more – Michael Gates Gill, and his book “How Starbucks Saved My Life: A … Continue reading →

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“Aunt Bee, Can You Pass Me The Corn, Please?”

Posted on September 26, 2007 by Terry Taylor

I can hear the whistling of that familiar opening tune over black and white images of Andy and Opie strolling down a wooded trail to fish in the lake. I have heard that song all of my life. Now I … Continue reading →

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