Tag Archives: Branding

Branding Confidential (Part Two): Storytelling Versus Storylistening

Posted on November 15, 2010 by Terry Taylor

I have been a storyteller for many years. More years than I want to remember. In that time, I have learned that there is no way to be a storyteller unless you are a storylistener. And that is the finer … Continue reading →

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Your Unorganized Brain Versus Your Organized Brand

Posted on November 5, 2010 by Terry Taylor

The reason no computer has been able to replicate the human brain is, computers are built around organized logic, digital 1’s and 0’s aligned, coded and stacked into chips and circuits that follow prescribed patterns. Apply that same thinking to … Continue reading →

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Bringing Back Old-Fashioned Storytelling

Posted on October 25, 2010 by Terry Taylor

“I do not claim that I can tell a story as it ought to be told. I only claim to know how a story ought to be told.” —Mark Twain, “How to Tell a Story” (1897) Tweet This Post

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What NASCAR Could Learn From a Demolition Derby

Posted on October 22, 2010 by Terry Taylor

On a beautiful Friday night in Richmond, a NASCAR race drew a crowd so paltry the stands looked like a Detroit suburb. One entire side was completely empty; the other housed just a scattering of fans. Conversely, a mud-tracked crash … Continue reading →

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The Brand Called Earl

Posted on September 2, 2010 by Terry Taylor

Hurricane Earl is brushing along the East Coast as I write this. The Weather Channel and everyone from North Carolina to Nova Scotia is fixated on the category 3 (or 4) storm. All of the news networks are talking about … Continue reading →

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Branding Confidential (Part One)

Posted on August 25, 2010 by Terry Taylor

For the next few words, I am going to get a little Anthony Bourdain on you. That’s sort of a warning if you don’t like him, and an appetizer if you do. Branding schools are wonderful. The VCU Brand Center … Continue reading →

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Branding Or Not?

Posted on May 21, 2010 by Terry Taylor

A few days ago, I was castigated by someone for writing about things that have nothing to do with branding in this space – as if there is not enough on our site about branding. I responded by saying thank … Continue reading →

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Going To The Mattresses

Posted on April 7, 2010 by Terry Taylor

Just now, on TV, I saw a commercial advertising beds and mattresses. There were the basic shots of the product in faux bedroom settings (as if people don’t put sheets and covers on their beds). Perhaps they just like to … Continue reading →

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Death, Guaranteed

Posted on January 29, 2010 by Terry Taylor

If you have ever had the unpleasant duty to bury a loved one, you know the gig. The somber funeral home representative has a respectful talk with the family about the deceased, who will do their hair and what will … Continue reading →

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Space Shuttle, Half Off! Limited Time Only!

Posted on January 23, 2010 by Terry Taylor

One sign of a sucky economy: NASA has put the space shuttle on sale. The 1970’s era icon used to be $42 million. Now if you want to ride the rocket (or rather just sit in it in your backyard) … Continue reading →

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What Is Unusual?

Posted on January 18, 2010 by Terry Taylor

Have you seen the commercials for Chantix? It is a smoking cessation prescription medication. All of these pharmaceutical commercials have a long recitation of side effects and warnings. We have heard them for years: constipation, nausea, gas, etc. Everything on … Continue reading →

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34 Bowl Games Is Not Enough

Posted on December 22, 2009 by Terry Taylor

  Go to ESPN or Sports Illustrated and check out the college bowl games this year. There are 33 of them. We all know the Rose, Orange and Sugar Bowls. We know about the BCS Championship game. I’ll get excited … Continue reading →

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Facelessbook

Posted on December 18, 2009 by Terry Taylor

Is it just me, but on Facebook, there seems to be a lot of fan pages, but not a lot of active fans? Your friends are pretty engaged. They post stuff and make comments and toss pics up. But on … Continue reading →

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Everyday Credibility

Posted on December 16, 2009 by Terry Taylor

I have a friend who makes furniture. He makes each piece by hand in a barn behind his house. He is not a sophisticated businessman. He has no college degree, much less an MBA. His business has not suffered in … Continue reading →

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Sticky Credibility

Posted on December 11, 2009 by Terry Taylor

All credibility is sticky. If you have it and live by it, people remember it. They associate you with it. Credibility is the Super Glue of branding. Without credibility, it doesn’t matter what your message is. All of this is … Continue reading →

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