Tag Archives: Branding

SEO and the Words You Need To Get It

Posted on December 4, 2009 by Terry Taylor

Blogs are usually short, pithy, quickly-read, Seth Godin-ish snippets of 400 words or less. If the blog goes longer than that, experts advise you to break up your verbiage with subheads or lists. The things I mostly write here would … Continue reading →

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Crystal Balls

Posted on December 2, 2009 by Terry Taylor

A recent national Yankolovich study concludes that the future will be less global and more local. It will hinge more on personal responsibility in how we treat each other and the planet (among other things). It will be built around … Continue reading →

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Business As Unusual

Posted on November 25, 2009 by Terry Taylor

I have recently been thinking about what will happen when we take the media out of social media and build more network into social networking. I am not the only one. David Armano at the Dachis Group recently gave a … Continue reading →

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What does it take to build credibility for your brand?

Posted on November 18, 2009 by Terry Taylor

The Web is a churning ocean of endless information. That is hardly news. Insightful companies have posted some pretty telling numbers about what people think and what we’re doing about it. Edelman’s Trust Barometer alone is enough to make you … Continue reading →

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Five Conversations About the Same Product

Posted on November 11, 2009 by Terry Taylor

“I called the company. I was put on hold. I was insulted. I was told to call another number. Finally, after almost an hour, I grew tired and gave up. They won. That’s the plan – to beat you down. … Continue reading →

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Your Product Is A Character

Posted on November 4, 2009 by Terry Taylor

Few companies see their product as a character in a story. All of their customers see it that way, but they don’t. They see it terms of operations and org charts and marketing plans and manufacturing and distribution and they … Continue reading →

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Once Upon A Time

Posted on September 2, 2009 by Terry Taylor

Twitter is not the salvation of your branding. There. I said it. Even though I spent a lot of time on Twitter in the last 3 months, writing a novel and a short story  Twitter will not save your business … Continue reading →

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Hockulation, Hockulate, Hockulator

Posted on May 15, 2009 by Terry Taylor

In a conversation with Geoff Stone the other day (we were trying to come up with names for a product and Geoff had launched a particularly funny one), a word wandered in from the cold and stuck in my head. … Continue reading →

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My Dog, Your Company

Posted on February 20, 2009 by Terry Taylor

I’ve caught a bit of grief from a few people for not writing blogs about business or branding. After all, I am in business and that business is branding. So naturally, I should be waxing on about the business of … Continue reading →

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Your Story

Posted on January 30, 2009 by Terry Taylor

Everyone has a story. Books and movies and songs have stories. Every company and brand has a story. Schools and universities have stories. Governments have stories. My dog has a story. Stories are more important than you might think. In … Continue reading →

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