Tag Archives: credibility

Lying On the Field

Speaking of credibility: I love college football. Always have. But there are parts of it that chew at me. This is one of them:  When a student athlete transfers to another program (for whatever reason), that athlete is punished by … Continue reading

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Rain in Wilmington

Recently, we had the opportunity to shoot in Wilmington, North Carolina. Michael Jordan is from Wilmington. They shoot movies and TV shows there. It is a friendly town, filled with college kids from UNC Wilmington and Cape Fear Community College. … Continue reading

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What does it take to build credibility for your brand?

The Web is a churning ocean of endless information. That is hardly news. Insightful companies have posted some pretty telling numbers about what people think and what we’re doing about it. Edelman’s Trust Barometer alone is enough to make you … Continue reading

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