Tag Archives: Steve Jobs

Glue #5: Glurus

Apple, ever the font of Glue, has been confounding analysts and critics alike for years with Macs, G4s and iPods and iTunes and iPhones and amazing customer service and the genius Genius Bar in their retail stores. By the way, … Continue reading

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Glue #2: What is Glue and how can it help your company?

Imagine you are in a room with a single lamp. The room is dark. You flip on the lamp. Nothing happens. You immediately think the bulb is blown. But then you fumble around in the dark and see that the … Continue reading

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iMazing

Like every other writer in the country, I had to throw some verbs and nouns at this one. It’s the most astounding thing since air. It’s bigger than Donald Trump’s anger at Rosie O’Donnell. It’s cooler than Barak Obama and … Continue reading

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