Photo by: James Cridland

While GM’s IPO is all over the news, it is how GM talked about social media at the LA Auto Show that intrigues me and I think gives the most insight into their future success.  Don’t misunderstand.  The fact that in almost 18 months GM has gone from the brink of bankruptcy, to a government run entity, to a viable company creating one of the largest public offerings in history is amazing.  It is definitely the topic for another post.  But the question for me is – will GM make it in the long run?  Can they truly turn it around?  While I think it is probably too soon to tell for GM, I believe Ford will have a strong future.

So, back to the LA Auto Show.  Listening to a company spokesperson talk about social media at an auto show may not be the Wall Street way to determine a companies future, but there are some things that can be learned.  And there is an interesting contrast between GM and Ford.   Continue reading →