Frozen Failure

In 1982, Dreyer’s/Edy’s Ice Cream taster, John Harrison (whose taste buds, by the way, are insured for a million dollars) came up with the idea to put Oreo cookies in vanilla ice cream. The marketing people didn’t like it (probably based on some research, which is all too often the best way to kill a good idea) and decided to go with fresh peach ice cream instead. Cookies and cream went in the round file. Continue reading