A primary reason companies give for not launching a blog or starting a social media effort is the fear of negative comments. “But what if they say something bad about us?” is a common refrain.
“It’s likely someone will say something negative at some point,” according to Connie Reece, Big River’s go-to source for all things social media and social networking. “But when done right, the positive responses will far outweigh the negative, and there are ways to mitigate the impact of any negative comments you might receive.”
Connie recently returned from BlogWorld Expo, the largest industry trade show for new media, where she spoke during the three-day event’s Social Media Business Summit. Her presentation, How to Survive a Snark Attack, instructed attendees on how to deal with negative comments online.
“There are two kinds of negative commenters,” Connie says. “Snarks are basically verbal snipers, people who may have constructive criticism but who say it in a mean or sarcastic way. Trolls are another animal; their goal is to disrupt productive conversation or to damage a company’s reputation.”
The BlogWorld presentation covered how to tell the difference between snarks and trolls, offered strategies for dealing with both, and presented case studies.
We invite you to scroll through the slides above to get the gist of the material, and if you have any questions or comments for Connie, feel free to leave them here and she’ll respond.