Job Posting: Account Coordinator

Are you a relationship builder who excels at delivering client needs and working with agency team members? Are you detail oriented and able to multitask?  Do you want to understand Web, print and broadcast production processes? Do you love working with creatives who never have been to prison (yet)? If that’s all a yes, then doing stuff like day-to-day status, estimates and conference reports will be a duh for you. You’re starting to sound like the perfect candidate and we haven’t even met. Let’s remedy that. Continue reading

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When your feet are on vacation, so are you…

Cudas, a family-owned, Richmond, Virginia-based footwear company, has been making and selling casual footwear for almost 20 years. Cudas’ lines include sandals, flip flops and aquatic shoes. The firm wanted to modernize and reinvigorate its voice, look and feel. They hired branding firm Big River to help them refine and amplify their brand.

The result?  A fresh new look and feel infused with a sense of playfulness. Continue reading

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Job Opening: Social Media Strategist

Overview

Big River is looking for someone with the unique combination of strategic-thinking skills, client-management experience and creative and content production. We need someone who can conceive, research, develop and present interactive strategies, including deep knowledge of mobile, Web, search and social media, based on our clients’ objectives and target audiences. The successful candidate will inspire client confidence by developing insightful, high-impact interactive solutions with clear measures of success. Solutions will include the right digital connects, linking back and forth with traditional media.. The successful candidate must be a trendspotter, providing perspectives on emerging directions and platforms. Because the successful candidate will have client contact and help allocate agency resources, he or she must be a natural collaborator who can move effortlessly throughout the different functions of the marketing organization, both within and outside the agency walls.

 

Must have proven track record in:

  • Working in a collaborative creative environment.
  • Being   highly organized with the ability to multitask to meet tight deadlines
  • The ability to drive business development efforts with existing and new clients.
  • Experience integrating cross-functional teams (technology, marketing and creative/design) together in support of programs and campaigns
  • Leveraging social media marketing initiatives for listening and engaging, not just broadcasting
  • Creating links between brands’ social media presence, sales and customer retention
  • Successfully managing multiple complex clients and projects simultaneously
  • An aptitude for uncovering and analyzing client goals
  • Being a persuasive and engaging presenter among business leaders as well as industry peers

Skills and Qualifications:

  • Five or more years of experience in any of the following: interactive, advertising, communications, marketing or public relations industries
  • Understanding of branding at all levels
  • Excellent communication and writing skills
  • Strong presentation skills
  • Strong interpersonal skills
  • Expertise in analytics tools
  • Good teacher and listener
  • Passion for social media and demonstrated success using it in business
  • Ability to explain projects in terms both clients and programmers can understand
  • Ability to successfully manage multiple complex clients and projects simultaneously
  • A “find a way to solve the problem” attitude

Reports to: Director of Engagement

Big River is an Equal Opportunity Employer and a Drug-Free Workplace.

Sound like you?  Send your resume to Molly Winegar:  mwiengar@yourbigriver.com.

 

 

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Big River Working to Combat Childhood Obesity

Childhood obesity has tripled in the last 30 years. To combat this trend, Big River worked with a large wellness company to change perceptions of how children view eating and exercise. It’s not just about what you do. It’s about who you want to be.

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What Did Twitter Have to Say About mHealth 2011?


December 5-7, 2011 | Washington, D.C.

Last week, Jan Crable (@postmomsyndrome) attended the annual mHealth Summit.

The 2011 mHealth Summit brought together more than 3,500 leaders from nearly 50 countries to explore, examine, and debate the ways mobile technology will impact health care delivery, research, business and policy. Continue reading

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Job Posting: Connections Planner

Are you positive, curious and fearless? Are you creative AND strategic? Are you native digital and social? Do you make big ideas happen in new and unexpected ways and transform them into new platforms and experiences? Do you think of everything as an opportunity to extend the client’s message? Do you know how to translate research into culture? Are you constantly Tweeting, Facebooking, Foursquaring or whatevering, not because it’s cool, but because you want to be a part of the conversation? Does the idea of building and empowering communities twist your widget? Do you like to lead? Do clients and creative people respect you? Are you a team player?

Our ideal candidate:

  • Has at least 3 years agency experience.
  • Has a track record of building brands digitally and socially.
  • Is part brand/channel planner, tech geek and popular culture junkie.
  • Is engaging, smart, fearless and enchanting.
  • Is creative, strategic and imaginative while grounded in business realities.
  • Lives to create relevant social media platforms.
  • Thrives in an entrepreneurial, collaborative environment.
  • Navigates a flat management hierarchy.
  • Hates corporate politics.
  • Overcome obstacles, does what others say can’t be done and finds a way to say “yes.”
  • Develops fresh ways to understand brands, categories, culture and conversations.
  • Develops people. Motivates, mentors and coaches teammates.
  • Has a deep understanding of how people use media.
  • Turns learning into something interesting.
  • Knows that the work is only as inspiring as the brief.
  • Loves dogs. But more importantly, dogs love you.

About Us: Big River helps companies build brands by skillfully blending traditional advertising, public relations and digital, social and interactive media. We focus on helping our clients align their organizations to grow their brands from the inside out. Want to know more?

Big River is an Equal Opportunity Employer and a Drug-Free Workplace.

Interested?  Send your resume to Molly Winegar at mwinegar@yourbigriver.com

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Big River Client Classified Moto Made the Big Time

Big River client Classified Moto made the big time.  Classified Moto lamps are featured in the Holiday Gift Guide in the December issue of Playboy magazine. The accompanying text reads, “The Classified Moto vintage motorcycle lamp iluminates a room with the help of repurposed motocycle parts.”  Big River recently built and launched a new website: wwwclassifiedmoto.com

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Big River Supports World AIDS Day


Big River supported Richmond’s unique commemoration of World AIDS Day on December 1 by providing video and photography support (shooting from the ground, a helicopter and bucket truck), and extensive editing services.  Big River staff captured images of more than 400 volunteers, each holding a bright red umbrella, who formed an enormous human AIDS memorial ribbon. Big River also provided public relations consultation and media training for the event’s organizers.

Video of the event after the break.

Continue reading

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Big River’s President Serves as Business Panelist

Big River president Fred Moore recently served as a panelist at the Richmond Venture Forum, a group that promotes entrepreneurship in central Virginia. Fred, who offered commentary on advertising, marketing and public relations was one of five business leaders who spoke about business perspectives for specific industries.

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Job Posting: Brand Event Specialist

Do you love to take care of the logistics and details involved in the building of a brand and a brand personality? Does attending 20 – 50 events a year sound fun to you? Continue reading

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