Big River News

Popular blogger Jonathan Rhudy recently wrote about Kim Farlow, Big River’s public relations director, who has been awarded the Thomas Jefferson Award for Public Relations by the Richmond Chapter of the Public Relations Society of America. Here is what he said about Kim.

Big River has been hired by StellarOne Bank, one of Virginia’s largest, independent commercials banks to help it build and amplify its brand.  Big River Partners with StellarOne Bank

Sotherly Hotels makes its debut in Times Square.

Big River was hired by MHI Hospitality Corporation to create a new corporate brand, including a powerful new name — Sotherly Hotels Inc. — for the Williamsburg-based hotel holding company.  Big River Partners with Sotherly Hotels

News about Big River’s partnership with Vacation.com was included in the March 26  edition  of Richmond BizSense.

MoonPie Mike, a deep-fried storyteller created by Big River for MoonPie, muses about his Southern travels, oddball conversations and unlikely adventures, many of which include Moon Pies. MoonPie Mike is featured in the March/April edition of Tailgater Magazine as apart of the magazine’s popular “Last Page” feature. Tailgater celebrates “America’s fastest growing sport” of parking lot parties and offers recipes, grilling tips and party planning ideas. You can follow MoonPie Mike’s blog or visit MoonPie’s official Facebook page.

Big River, with its deep expertise in improving user experiences for consumers, has been hired by Vacation.com® to help the company refresh its brand.

Vacation.com is the largest travel services marketing organization in North America, serving independent retail travel agencies across the U.S. and Canada. Vacation.com partners with a network of quality suppliers and member travel agencies, offering unique vacations through a network of almost 5,100 travel agencies throughout the U.S. and Canada.

Big River will help the company change the way it currently communicates to both its prospects and members by conducting brand research including a segmentation study of travel agents.

“The team at Big River impressed us with their ideas and thoughtful approach on how to modernize our brand and refine our positioning within the travel agency community,” said Stephen McGillivray, chief marketing officer of Travel Leaders Group. “ We are excited to work with such a talented group of brand experts and look forward to the development of the “Vacation.com story.”

“We are delighted to be working with Vacation.com,” said Fred Moore, Big River’s president and CEO. “It is always a pleasure to work with clients who understand the importance and power of positive, consistent consumer interactions as the consummate branding tool.”

Each year, the Virginia Lottery honors teachers across the Commonwealth with its “Super Teacher” program, which Big River is honored to support. This year, Big River built a new website for the program, and also created a back-end scoring system for judges. The website was designed with an easy user interface and optimized for tablet and mobile use.