Recently, Big River created a humorous radio campaign to communicate Anthem’s Lunch Well. Choose Well. program. In the commercials, your inner voice talks about what you’re having for lunch today. The goal is to make people think about what they’re eating day after day and help people get healthier and feel better by just eating a healthier lunch. By starting small, you can make a big difference. Replace those chips with an apple. Ease off of the Cardioblowout Combo. Before you know it you’re fit and feeling better. It’s just one more Cause Branding effort that pays off for Anthem and anyone who eats lunch on the run. To hear the spots, click here. To find out how our Cause Branding knowledge can help your company, call Jan Crable at 804-864-5366 or email her at jcrable@bigriveradvertising.com
