Last year, Big River helped Anthem Blue Cross and Blue Shield launch Anthem Blue Goo, the race 2 slime cancer. Nearly a thousand kids showed up to run the obstacle course and dive into a big pit of Blue Goo, all to raise money for VCU’s Massey Cancer Center.
This year, it’s bigger and better and gooier and Big River just finished the 2006 promotion with a wild TV spot that premiered at the Virginia Science Museum’s Imax Theater. On a side note, it’s the first ever commercial to run at the Imax.
If you have children age 6-14 and they want to have some awesome fun and
you want to support the fight against cancer, here are the details:
Anthem Blue Goo
The race 2 slime cancer
Register at anthem.com/bluegoo
Blue Goo pits and a one mile professionally designed obstacle course.
June 11, 2006
Richmond International Raceway
Proceeds go to VCU’s Massey Cancer Center
