Recently, Big River created a new TV and print campaign for Anthem Blue Cross and Blue Shield’s successful Anthem LemonAid program. Anthem LemonAid has helped raise thousands of dollars for kid’s cancer research in Virginia over the years. The event has garnered quite a bit of publicity for the brand and continues Anthem’s focus on the communities they serve.
Tags: Anthem, Corportate Good, Health Care
This entry was posted by Jeff Johnson on Friday, June 15th, 2007 at 10:57 am and is filed under
Anthem Blue Cross Blue Shield VA, Health Care. You can follow any responses to this entry through the RSS 2.0 feed.
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