Big River News » Anthem Blue Cross Blue Shield VA

Big River hosts Anthem LemonAid stand

Jeff Johnson — Mon, 25 Jul 2011 16:56:14 +0000

In mid-July, Big River employees hosted a lemonade stand to support our client Anthem and its annual LemonAid event to raise money for Children’s Miracle Network Hospitals. Big River staffers offered ice cold lemonade and homemade treats in the lobby of the Edgeworth Building in historic Tobacco Row where our offices are located. Dozens of folks stopped by and the agency raised $180 from the lemonade stand, which we then matched with an additional $180. We will present a check for $360 to our clients on their next visit to Big River.

Tweet This Post

Big River Serves Up More LemonAid For Anthem

Jeff Johnson — Fri, 15 Jun 2007 16:57:50 +0000

Recently, Big River created a new TV and print campaign for Anthem Blue Cross and Blue Shield’s successful Anthem LemonAid program. Anthem LemonAid has helped raise thousands of dollars for kid’s cancer research in Virginia over the years. The event has garnered quite a bit of publicity for the brand and continues Anthem’s focus on the communities they serve.

Tweet This Post

Agassi and Blake help Anthem Live! Fight Cancer

Jeff Johnson — Fri, 15 Dec 2006 17:06:22 +0000

Andre Agassi faced off against James Blake for another year of Anthem Live! at the Constant Convocation Center on the campus of Old Dominion University in Norfolk, December 7th. A packed house watched some great tennis as superstar James Blake took on the legendary Andre Agassi. Blake and Boyd Tinsley (of The Dave Matthews Band) played a doubles match against the Bryan Brothers as well. The evening raised over $450,000 to fight cancer, raising the four-year total for Anthem Live! to over $2.5 million in the fight against cancer.

Big River, as we have done since Anthem Live began, created the communication campaign for this special event. To see some of that work, click here.

Tweet This Post

Lemonade Beats Cancer. Again.

Jeff Johnson — Wed, 02 Aug 2006 17:19:08 +0000

Anthem LemonAid is in it’s third year and Big River has been an integral part of this growing community effort from the start. This year, volunteers for Anthem LemonAid helped raise more than $73,000 to fight cancer. Over the last three years, Anthem LemonAid has raised more than $142,000.

Big River worked with Anthem to create TV, print, promotional items and collateral for this successful campaign.

Tweet This Post

Anthem Blue Goo is Goo Fun for Goo Cause

Jeff Johnson — Sun, 11 Jun 2006 17:22:01 +0000

The Richmond Raceway Complex dripped with goo on Sunday afternoon, June 11, as more than 1,300 kids and 5,000 spectators and volunteers helped raise money to fight kid’s cancer. Anthem Blue Goo, The Race To Slime Cancer, raised more than $50,000 in its 2nd year. Participants ran, jumped, slid, climbed and splashed through obstacles courses that led to a big pit of blue goo at the end. Blue Goo is just one of Anthem Blue Cross and Blue Shield’s many efforts to help make our community a healthier place for us all.

Big River worked with Anthem to create and communicate the event through TV, radio, print and posters. Many Big River people and their families volunteered to help as well. The day was a gooey success. All proceeds go to VCU Massey Cancer Center.

Tweet This Post

Big River’s VCU Massey Cancer Center Film Premiers May 5th

Jeff Johnson — Thu, 04 May 2006 17:26:00 +0000

Big River just completed a film about the passion and expertise of VCU Massey Cancer. The goal is to tell the Massey story and help raise funds for the important work Massey does in cancer research and treatment here in Virginia. The film premiers at Massey’s new research center dedication on May 5th. It will be used in a coordinated effort across many fronts in the next year. The film was made possible through the generosity of Anthem Blue Cross and Blue Shield as part of their many community efforts. Massey is also a designated cause for Big River and much of our time was donated as well.

Tweet This Post

COVA Care: Supporting a better “state” of health

Jeff Johnson — Fri, 17 Mar 2006 17:28:54 +0000

When Anthem Blue Cross & Blue Shield asked Big River to develop a new identity for COVA Care, a state employee health benefits plan, we were more than up to the challenge. Promoting a professional but friendly quality, the new logo weaves symbols of health into a relevant, visual mark that holds its own in the symbol-saturated health care industry.

The new identity makes its debut on the COVA Care Card and marks the first time that all health care providers for the Commonwealth of Virginia appear on the same, convenient card. For state employees, keeping track of their personal health care just got easier. All because of good design.

Tweet This Post

Big River Helps Anthem Do the Goo

Jeff Johnson — Mon, 06 Mar 2006 17:29:58 +0000

Last year, Big River helped Anthem Blue Cross and Blue Shield launch Anthem Blue Goo, the race 2 slime cancer. Nearly a thousand kids showed up to run the obstacle course and dive into a big pit of Blue Goo, all to raise money for VCU’s Massey Cancer Center.

This year, it’s bigger and better and gooier and Big River just finished the 2006 promotion with a wild TV spot that premiered at the Virginia Science Museum’s Imax Theater. On a side note, it’s the first ever commercial to run at the Imax.

If you have children age 6-14 and they want to have some awesome fun and
you want to support the fight against cancer, here are the details:

Anthem Blue Goo
The race 2 slime cancer
Register at anthem.com/bluegoo
Blue Goo pits and a one mile professionally designed obstacle course.
June 11, 2006
Richmond International Raceway
Proceeds go to VCU’s Massey Cancer Center

Tweet This Post

Anthem Spots Win ADDY Awards

Jeff Johnson — Thu, 02 Mar 2006 17:31:03 +0000

The Anthem Flush and Date spots took home top awards in the Tidewater ADDY Awards. The Flush spot won Gold and was a runner up for Best In Show. Date won a Silver.

Click here to see the Anthem spots that we’ve done.

Tweet This Post

Lunch Well. Choose Well.

Jeff Johnson — Mon, 13 Feb 2006 17:33:54 +0000

Recently, Big River created a humorous radio campaign to communicate Anthem’s Lunch Well. Choose Well. program. In the commercials, your inner voice talks about what you’re having for lunch today. The goal is to make people think about what they’re eating day after day and help people get healthier and feel better by just eating a healthier lunch. By starting small, you can make a big difference. Replace those chips with an apple. Ease off of the Cardioblowout Combo. Before you know it you’re fit and feeling better. It’s just one more Cause Branding effort that pays off for Anthem and anyone who eats lunch on the run. To hear the spots, click here. To find out how our Cause Branding knowledge can help your company, call Jan Crable at 804-864-5366 or email her at jcrable@bigriveradvertising.com

Tweet This Post