Big River News » Health Care

New Nurse News

Jeff Johnson — Wed, 09 Jan 2008 16:07:23 +0000

Recently, Big River worked with HMC to create a new recruiting campaign across the country. If you have been reading about today’s hottest jobs, you already know that nursing is near the top because of a shortage of candidates in every health care field. Translation: It’s tough to find nurses. So it took some new recruiting thinking.

Working with Tracy Bradford at HMC and using insight from candidate research, Big River created a web, print and radio campaign that almost doubled the previous number of candidates responding to HMC’s job fair in Atlanta (the first use of the campaign). The new effort will soon roll out across all HMC cities.

If you are, perchance, a nurse and want to remember the reason you became a nurse to start with, this career’s for you.

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WellPoint Engagement Campaign In The Works

Jeff Johnson — Wed, 19 Dec 2007 16:08:53 +0000

Big River is currently in the process of a huge engagement campaign for WellPoint. Research has been completed and plans are underway for next steps in this exciting endeavor. Stay tuned for more.

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NextRx Prescribes New Assignment For BR

Jeff Johnson — Wed, 28 Nov 2007 16:15:39 +0000

Big River is currently involved in preliminary work on several new campaigns for our new client, NextRx. As with so many of our health care clients like HMC, Anthem Blue Cross and Blue Shield, and WellPoint, we are helping research, create, and implement the future of health care in America by working with these leading edge health care companies to build a totally new experience in the industry. More on this opportunity later.

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Big River creates Documentaries For HMC

Jeff Johnson — Fri, 28 Sep 2007 16:47:52 +0000

We just finished writing and shooting the first two in a series of documentaries for HMC about member engagement. Park Productions ran herd on the shoot. The documentaries will have multiple uses, but mainly they will show exactly how HMC’s revolutionary programs help engage it’s members to get healthy, stay healthy, feel better and live better with illness. Currently, we are in preproduction on the next round of documentaries as this is being typed. So, ah huh, stay tuned, like always.

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NextRx Is Latest Big River Client Win

Jeff Johnson — Tue, 07 Aug 2007 16:55:49 +0000

The River has embarked on a new journey with health care innovator, NextRx. We are currently working with the pharmaceutical management company to create and launch a new branding effort. Stay tuned for more.

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Big River Serves Up More LemonAid For Anthem

Jeff Johnson — Fri, 15 Jun 2007 16:57:50 +0000

Recently, Big River created a new TV and print campaign for Anthem Blue Cross and Blue Shield’s successful Anthem LemonAid program. Anthem LemonAid has helped raise thousands of dollars for kid’s cancer research in Virginia over the years. The event has garnered quite a bit of publicity for the brand and continues Anthem’s focus on the communities they serve.

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HMC Photography Shoot

Jeff Johnson — Sun, 08 Apr 2007 17:01:34 +0000

Recently, we created new photography for HMC’s brand look and feel. It was a week-long, multi-location production with Johnson Sarkissian delivering the amazing images. The shoot took place all over the Richmond area from downtown, Southside and Goochland, to a local bowling alley and HMC’s corporate offices. The new work breaks in May.

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Vision in Action

Jeff Johnson — Sat, 17 Mar 2007 17:02:29 +0000

Internal Branding meetings in Atlanta completed phase II of Big River’s Vision in Action process for HMC nationally. It included 16 care center nurses from 7 HMC centers. Stacy, Fred, and Molly conducted the meetings with Jeff building the Keynote programs and production. Reviewing and processing the consistencies and inconsistencies logged by the nurses since our last meeting is helping create an action plan for management. Helping clients understand how to align their internal and external messaging is just one of the exciting emerging growth areas for The River.

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Agassi and Blake help Anthem Live! Fight Cancer

Jeff Johnson — Fri, 15 Dec 2006 17:06:22 +0000

Andre Agassi faced off against James Blake for another year of Anthem Live! at the Constant Convocation Center on the campus of Old Dominion University in Norfolk, December 7th. A packed house watched some great tennis as superstar James Blake took on the legendary Andre Agassi. Blake and Boyd Tinsley (of The Dave Matthews Band) played a doubles match against the Bryan Brothers as well. The evening raised over $450,000 to fight cancer, raising the four-year total for Anthem Live! to over $2.5 million in the fight against cancer.

Big River, as we have done since Anthem Live began, created the communication campaign for this special event. To see some of that work, click here.

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Big River Gets a Life2

Jeff Johnson — Thu, 07 Dec 2006 17:08:30 +0000

Big River is in the process of creating a branding campaign for a new Lifestyle Management product from HMC called . Starting with multifaceted research and building a multi-leveled strategy, we are involved from the boardroom to the sales meetings. From process and product nomenclature to concept and design to internal and external communication to naming the actual product, Big River has worked hand in hand with HMC as more than just a marketing partner in this effort to launch an entire new way of thinking about the future of health care. This is about lifestyle influence, health care encouragement and disease management. It’s proactive,
not reactive; it’s taking everything we know about health and medicine and human behavior and building a new kind of company and new kinds of services from the ground up. Instead of just paying the bill when people get sick, works with people, patients and medical personnel to prevent illness and help people get well, stay well and live better with chronic disease.

With HMC, as with all of our clients, we get deeply involved in the inner workings of the business architecture and work with them to find unique solutions to whatever problem or opportunity arises. It’s tough rewarding work, but is there any other kind?

Stay tuned for more work to come or click here for a quick look as some of what we’ve done.

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