A few months ago, John Ryland came to Big River looking for freelance work. In that first meeting, we discovered what he was doing in his spare time: building brutally elegant motorcycles. We said, "Why don't we help you do that?"

That is how our friendship started.

John knows branding. He's done it for years at a national agency. Big River worked with him to help transform his passion into a unique digital experience, driven by Adam Ewing's killer images of John's bikes, lamps and spellbinding stories about life in a hairpin turn.

Classified Moto's site is the result of Big River's close partnership with John. Let's take a ride.