Classified Moto started in John Ryland's backyard garage. Over the past year it has spread around the world. From Jay Leno to Anderson Cooper 360, from Uncrate to Playboy's Holiday Gift Guide, Classified Moto's brutally elegant bikes and bike-part lamps needed a killer digital experience to match the coolness of the products.
 
Big River began working with John almost from the beginning. The goal was to aggregate everything Classified Moto was doing all over the Web into a relevant hub. Digital and social had to work as one conversation. And it had to be visual to capture the awesome feeling of riding one of John's bikes.
 
Using Adam Ewing's breathtaking imagery, Big River worked with John to build an experience that delivers the hairpin turns of a trek up Pike's Peak and pushes the RPMs in a straight stretch of asphalt into redline.