We are a group of nationally experienced, recognized, big-brand guides who decided to create a place that actually solves clients’ business problems, not just their communication problems. That’s why we put so much emphasis on internal and external alignment. It’s why we insist on measurable results. It’s why we have attracted some pretty large corporate clients to our small company in such a short time. And it’s why you should take a few minutes to peruse the rest of our website. You’ll be surprised at what you find.

FRED MOORE: President, Chief Guide
fmoore@bigriveradvertising.com
Fred started his career with one of the great client/agencies relationships in the business – Pepsi Cola and BBDO. He learned early on that great work takes mutual respect and lots of trust. As his career continued at Saatchi & Saatchi, The Bloom Agency, Long Haymes Carr, Earle Palmer Brown and Arnold Communications, he was involved in the strategic positioning of some of the world’s leading brands, including Procter & Gamble, Campbell’s Soup and Nabisco. He also led small branding teams establishing unique identities for companies like House-Autry, Zatarain’s, Sauza Tequila and Eskimo Pie. Brands and partnerships grow with Fred. On IBM, Fred took a small project and turned it into the leading communications effort for all of IBM Networking Systems and IBM Programming Systems. He had similar success with Virginia Power and Dominion. In the fall of 2001, Fred founded Big River.

TERRY TAYLOR : Creative Guide
In a long creative career at agencies like Chiat/Day, BBDO, Ogilvy & Mather, Earle Palmer Brown and Arnold Communications, Terry's extensive branding experience includes Nissan, Pepsi, SAP, Miller Brewing, Budweiser, Snickers, Eskimo Pie, Combos, Skittles, Twix, Burger King,
Roy Rogers, The Virginia Lottery, Worldcom, GTE, PNC, Dominion and Anthem Blue Cross & Blue Shield, just to name a few. He has won almost every award in advertising including Communication Arts, New York Art Directors Club, D&AD, London, Clios and Addies in 6 Cities, and his work has been featured in Archive, Adweek, Advertising Age, Creativity, The New York Times, The Washington Post, The LA Times, St. Louis Post Dispatch, Dallas Morning News, Fort Worth Star Telegram, America's Funniest Commericals and countless websites (read our antiblog). As our creative director, Terry brings the soul of a brand to life with a never-ending eye for serious results.

JAN CRABLE : Communications Guide
For 25 years, Jan has built a solid reputation as a top strategy collaborator for clients in financial, e-commerce, telecommunications, health care and business-to-business. Her deep experience includes Freddie Mac, Fannie Mae, Riggs Bank, Verizon Wireless, Discovery Health Channel, the Walt Disney Company, Brio Toys and The Virginia Lottery. She has gold Effies for effective marketing for USAfrica Airways, the Fairfax County Economic Development Authority and Entre Computer Systems. As our strategic guru, Jan builds relationships with clients and consumers alike, helping to connect the two in unique and innovative ways to build brands and bottom lines.

MARGARET PRICE : Managing Guide
If you can think of a title in advertising, Margaret probably has done it. From traffic to account service, Margaret has spent her career learning almost every aspect of the agency business. Starting in account service at SMC and BCF&M, she has worked on Virginia Tourism Corporation, Fairfax County Economic Development, Carl Ziess Optical and Sentara Health System/Optima Health Plan. She worked in traffic and production at Just Partners for a year. Switching gears again, Margaret went back to SMC, where she worked in account service and business development, ending up as the Director of Business Development. At Big River, she puts all these skills to the test.

ANGELA BROUSSARD : Account Guide

A native of the Richmond area, Angela has spent 11 years in the advertising community. Her experiences in strategic planning, new product development, brand positioning, and account planning have helped her realize that the most important asset any agency can possess is its dedication to building a strong strategic relationship with each client. This philosophy has benefited clients such as Rhodes Furniture, NTELOS Wireless, Trilegiant Loyalty Solutions, Hilldrup Moving and Storage, Star Scientific, Buffalo Wild Wings, Diageo, and the Greater Richmond Chamber of Commerce.  Clients love her and so do we!

AMANDA MAY: Relationship Guide

Amanda is like the rest of us, a talented multi-tasker and trained listener (a skill we value highly). Amanda has 15 years experience in advertising and marketing as a media buyer, media planner, television account executive, and new business guru on accounts like Bank of America, Capital One, Virginia Lottery, McDonald’s, Arby’s, Fairfax County Economic Development, Bon Secours and Virginia Economic Development among others.

At The River, Amanda wears many hats (as we all do) but her primary responsibility is business development – helping Big River and clients fit together in new and interesting ways. A web explorer, Amanda is always searching for new and innovative ways for our clients to communicate more effectively and compellingly beyond traditional advertising media borders.

GEOFF STONE :  Design Guide

A designer with a multifaceted past, Geoff is driven by curiosity to explore the diverse disciplines of applied design strategy. From conceptual product designs to comprehensive brand identities, from ink and paper to concrete and steel, his pursuit of design is limited neither by dimension nor application.

Geoff’s past experience includes creative and design direction and project management at such award-winning firms as ArchitecturePlus International, The McCulley Group, and Joseph A. Wetzel Associates. As a consultant with Play, he helped develop brand positions and product concepts for such companies as Microsoft, Ford Motor Company, Colgate-Palmolive, Rawlings and General Motors. Basically Geoff is an idea guy. So he fits in here quite well.

JEFF JOHNSON : Digital Guide
Multidimensional hardly begins to describe Jeff. He is a thinker and a doer. He is a talented and experienced art director, designer, and computer whiz and holds several other jobs, including decent human being and all-around good guy. He has worked on everything from banks and retail to tourism, anti-tobacco, health care and beer. Honestly, Jeff has worked in so many different areas on so many accounts, he is an expert at things that not even we understand sometimes. Which is good. Because Jeff can almost always find a unique way to solve a problem even before it is a problem. Remember “Q” in the James Bond movies? That’s Jeff.

MOLLY WINEGAR : Customer Satisfaction Guide

Molly’s career has been a little like a rollercoaster. An amusement park coaster, that is. She began working at Kings Dominion as a summer job in high school and never really left until she docked at The River.

After earning 2 degrees in Special Education and working as a teacher, Molly started her long career at Kings Dominion teaching people to manage people. Learning daily human behavior up close and personal and finding out firsthand what works and what doesn't work in HR gives her a talent, skill and experience lacking in our business. So we are excited she’s here.

Molly has conducted outdoor adventure programs with Challenge Discovery and participated in Outward Bound’s management program. She developed hospitality programs, associates training programs as well as on-going programs to promote positive management skills on the ground in the real world.

Molly has always been in the relationship teaching field, dealing with how people and groups work with each other and how management and employees interact. She helps management become better people coaches. This impacted everything from communication and performance measures to knowledge training and results measurement “It was a test lab and proving grounds for theories often only read about in management books.” she says.

Molly also has one other amazing experience in her background that connects her to Big River: Margaret. They are sisters. We won’t hold that against you, Molly.

REBECCA REDINGTON : Account Assistant Guide

In her previous life (take a deep breath), Rebecca was a ski/snowboard instructor for six years, a tennis assistant at the Homestead, a waitress at Kingsmill Resort in Williamsburg and honed her hunting skills (acquired at an early age in rural Virginia) with people who know about such things. She is a certified scuba diver, enjoys fly fishing, deep sea fishing, reading, running, writing, road trips, farmers markets, horseback riding, motorcycles, big trucks, cheap wine and William Faulkner (not necessarily in that order).

Rebecca has a BA in English from the The College of William & Mary and will wield it in the many causes of Big River as an account coordinator unless of course, she is sliding across snow and ice, diving into deep water, smacking tennis balls, treading America's highways on foot or in big trucks, hauling in fish and wildlife by the freezer-full or digging through the life of Faulkner's Benjy Compson.

We are glad to have someone of her obvious physical talents here to offset our general lack thereof. Welcome Rebecca.