Carolina Brewery: Simply Carolina.
TAPPING THE HEART OF CAROLINA PRIDE
Faced with a fading image amid increasing competition, Carolina Brewery crossed state lines and sought Big River to refresh and reenergize the storied Chapel Hill brewery’s brand from the inside-out. Delving deep into the Carolinian mindset, Big River uncovered remarkable and unexpected insights to Carolina Brewery’s audience. In fact, our research revealed a new and largely untapped core audience, inspiring a brand experience strategy set to reignite the Carolina pride in every crafted pint.
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A. Smith Bowman Distillery: Local craft. World acclaim.
THE BEST OF VIRGINIA'S PIONEER SPIRIT
Big River is sidling up with A. Smith Bowman Distillery to boost awareness of their award-winning bourbons and increase attendance to the Fredericksburg, Virginia-based distillery. Inspired by consumer-driven insights and the fact that A. Smith Bowman Distillery has received “World’s Best Bourbon” by Whisky Magazine two years in a row, Big River is crafting an authentic brand position and story set to inspire a new generation to explore and experience Virginia’s true Pioneer Spirit.
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