A personal strategy for primary care.

Facing ever-increasing competition in a hotly contended market, PartnerMD, the region's largest and most established provider of primary concierge care, turned to Big River to drive corporate sales and invigorate individual memberships. Infusing trending industry data with direct consumer feedback and fresh insights, Big River developed a bold new identity and brand position backed by robust social and real-world engagements to connect and resonate with PartnerMD's most critical audiences.