Lumber Liquidators Insight

For more than 20 years, Lumber Liquidators has been beloved by contractors and do-it-yourselfers for their “liquidation” look and feel. But in the face of increasing competition, Lumber Liquidators needed a new voice attractive to consumers raised on Target and Trader Joe’s. From print to media to retail, we’re helping Lumber Liquidators refresh their brand image by presenting a more comfortable, “casual” brand persona set to prove the less you yell, the more you sell. 

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We're proud that our Bellawood TV commercial was recognized as "The Spot" by AdWeek (10/2014): How a Company Known for Retail Ads Suddenly Made a Gorgeous Spot for Hardwood Floors: Lumber Liquidators Gets Romantic.

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